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The strategic marketing “externship” provides students with real-world experience and accountability, as they are required to pitch tangible marketing solutions. In just five steps, anyone can create a strategic marketing plan this guide walks you through the process and gives you handy tips along the way. Since 1993, strategic marketing innovations (smi) has been the premier choice in washington for companies, universities, nonprofits, and industry associations. However, in concert with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it it is of little.
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Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage strategic. Everyone in the organisation contributes to marketing and this course module introduces the applying the concepts to develop strategic marketing plans. Gain a deeper understanding of customers, competitors & the roles of marketing in an organization with strategic marketing for competitive advantage.
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